This discussion revolves around the Planet Creators episode recorded in French. For francophones, the link is below. Non-French speakers can activate English subtitles on YouTube to watch the full episode.
In this episode, we dive into the world of kids’ entertainment with Sixte de Vauplane, the co-founder and CEO of Animaj, a leader in digital-first kids’ content. Sixte shares his journey from launching a food delivery startup to pioneering a new era in children’s media. His shift into the world of kids’ entertainment was inspired by his role as a father of three and the changing landscape of media consumption for young audiences.
Animaj’s vision is centered around creating the next big franchises, akin to Paw Patrol, starting with digital platforms like YouTube and expanding into a multi-platform approach. Sixte discusses the critical role of data-driven content creation, utilizing AI to enhance production, and why he believes future content will be both digital-first and globally scalable.
The conversation touches on the ethical considerations of kids’ creators, the complexities of the kids’ media industry, and why Animaj focuses on building lasting, franchisable properties instead of relying on individual creators. Sixte emphasizes that today’s leaders in children’s media, like Pocoyo, need a robust, scalable distribution model to maintain relevance across multiple platforms.
This episode provides a unique insight into the operational strategies, creative processes, and long-term ambitions of one of the key players in the kids’ entertainment space.
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